confessions of an advertising man by david ogilvy

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This could be my all time favorite business book. The world's greatest ad man provides eternal wisdom for all marketers. The fact that the principles of this book are still so very relevant to today's marketer is simply amazing. 'It's a classic.I tell my students if you're going to read a book about advertising, start with that one.' - Investor's Business Daily 'I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year.' George Parker in Business Insider 'Required reading for anyone in business.' - Media Week Indeed, many agencies - and not just his - still trade off the principles he established.' - Telegraph 'Today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. 'Prescriptive guide to the art of good advertising by the old king of Madison Avenue' - Independent 'His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business.' - London Evening Standard 'Ogilvy is the creative force of modern advertising.' - New York Times 'synopsis' may belong to another edition of this title.

Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

It also became an international bestseller, translated into 14 languages. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the 1960s ad generation. In promoting people to top jobs, we are influenced as much by their character as anything else.' - David Ogilvyĭavid Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. The way up our ladder is open to everybody. We detest office politicians, toadies, bullies, and pompous asses. 'We admire people who work hard, who are objective and thorough. A new edition of the timeless business classic featured on Mad Men as fresh and relevant now as the day it was written.

Confessions of an advertising man by david ogilvy